Browsing: tourism

Florian Sengstschmid first set foot in Baku in 2001. After a career working in destinations around the world, the Austrian-born CEO of the Azerbaijan Tourism Board might be hard to surprise. Yet he says the country still has surprises in store.

Today’s travellers want more than a photo. They want a story to tell. They want to immerse themselves in the life of places they visit, however fleeting their stay.

Travel and tourism is set to grow by 3.1% in Europe in 2026 – outpacing the wider economy – despite global uncertainty, the latest World Travel & Tourism Council (WTTC) research has revealed.

Europe is one of the world’s biggest tourist destinations, but record visitor numbers are putting growing pressure on the places people call home. From Barcelona to Lisbon, and Amsterdam to Athens, cities are struggling to balance the economic benefits of tourism with overcrowding, rising rents and a shrinking supply of affordable housing. How much tourism…

Political leaders, policymakers and industry experts all gathered at the Euronews Travel & Tourism Summit 2026 in Brussels to discuss everything from overtourism and undertourism to climate change.

With Europe being the most visited continent in the world, how can tourism flows be managed in a way that supports local communities while also adapting to the challenges of climate change?