Browsing: TechCrunch Disrupt

Two years ago, most companies didn’t have a GTM engineer. Now the role is showing up across tech, with practitioners using AI and automation to build revenue systems that once required multiple people, tools, and manual processes.

AI startups can grow at a speed that would have been difficult to imagine a generation ago. But rapid growth comes with another reality: scaling AI can require enormous amounts of capital, and founders have to make financing decisions long before they know whether early momentum will turn into an enduring business.

Exhibit bookings for TechCrunch Disrupt 2026 close in less than 24 hours. On October 13–15, 10,000+ founders, investors, operators, and tech leaders will arrive at San Francisco’s Moscone West looking for companies, products, ideas, and people worth knowing. The question is: will they find your startup?

An AI demo can look brilliant in five minutes. Then customers start using the product. They push it into workflows you didn’t anticipate. They expect it to work reliably. And they quickly find out whether it solves a big enough problem to become part of how they work — or becomes another AI experiment they…