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Italy’s luxury tourism hits €10.4bn, but 25 provinces lack 5-star hotels

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Luxury tourism is becoming increasingly valuable for the Italian economy. In 2025 five-star and five-star luxury hotels generated 10.4 billion euro in direct tourist spending, equal to 17.3 per cent of the entire turnover of the hotel sector, estimated at just over 60 billion euro. And the gap with mid-range accommodation is significant: each overnight…