Active winter sports enthusiasts in Poland | Consumer Report

Drawing on survey data from the Statista Consumer Insights, this report delivers a detailed understanding of Active winter sports enthusiasts in Poland, from their demographic profile and lifestyle to their consumer behavior and media preferences.

It examines Active winter sports enthusiasts in Poland across Gen Z, Millennials, Gen X, and Baby Boomers, exploring differences in income, household composition, values, hobbies, leisure activities, and sports interests.

To understand how brands can connect with this audience, the report analyzes their media consumption and social media activity across platforms including Instagram, TikTok, YouTube, and Facebook. It also identifies the advertising most likely to get their attention. The findings are benchmarked against the average consumer, helping marketers with audience targeting and media planning.

This consumer profile also investigates how they consume, shop, eat, and drink. Segmentation into heavy and light Active winter sports enthusiasts in Poland provides a more nuanced view of the target group, while benchmarking against the average consumer helps highlight what makes them distinctive. Their concerns around topics such as inflation, healthcare, and housing are covered alongside political attitudes and openness to new products.

All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.

Selected insights about Active winter sports enthusiasts in Poland:
• A significant share of active winter sports enthusiasts hold a Master’s degree, the highest education level in the group

• A significant share of active winter sports enthusiasts in Poland have a high household income

• Inflation and cost of living are top concerns for a notable share of active winter sports enthusiasts

• Active winter sports enthusiasts lean centrist with identifying as Center politically

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• Living Situation
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Pets

• Consumer attitudes
• Challenges facing the country
• Politics
• Innovation adoption
• View on the country’s economic situation
• View on personal economic situation
• Economic concerns

• Media usage
• Social media usage
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Age of consumers in Poland
• Gender of consumers in Poland
• Level of education in Poland
• Share of consumers in Poland in the high, middle, and low thirds of household gross income
• Type of households in which consumers in Poland live
• Communities where consumers live in Poland
• Accommodation type and home ownership in Poland
• LGBTQ+ status of consumers in Poland

• Most important aspects of life for consumers in Poland
• Top 10 interests of active winter sports enthusiasts in Poland
• Top 10 hobbies and leisure activities of active winter sports enthusiasts in Poland
• Top 10 sports activities of active winter sports enthusiasts in Poland
• Top 10 sports followed by active winter sports enthusiasts in Poland
• Pets living with active winter sports enthusiasts in Poland

• Agreement with statements in Poland
• The 10 most important issues facing Poland according to active winter sports enthusiasts
• Political attitudes of consumers in Poland
• Innovation adopter types based on statements towards innovation by consumers in Poland
• Economic situation in Poland as perceived by active winter sports enthusiasts
• Perceived personal economic situation of active winter sports enthusiasts
• Agreement with statements regarding economic concerns of active winter sports enthusiasts

• Type of media consumers in Poland have been using in the past 4 weeks
• Top 10 social networks used by active winter sports enthusiasts
• Top 10 channels where active winter sports enthusiasts in Poland remember coming across digital advertising
• Places where consumers in Poland have come across non-digital advertising in the past 4 weeks

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