This report offers the reader a comprehensive overview of Sports fans: who they are; what they like; what they think; and how to reach them. It provides insights on their demographic lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Sports fans (“target audience”) against the average Polish consumer, labelled as “all respondents” in the charts.
This report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.
This report analyses consumers who answered the question “What topics are you personally interested in? Please think of topics that you read about or watch / listen to”
- Life stages
- Gender
- Education
- Income
- Household classification
- Type of community
- Living Situation
- LGBTQ+
- Life values
- Main interests
- Hobbies & leisure activities
- Sport activities
- Sports followed
- Pets
- Consumer attitudes
- Challenges facing the country
- Politics
- Innovation adoption
- View on the country’s economic situation
- View on personal economic situation
- Economic concerns
- Media usage
- Social media usage
- Digital advertising touchpoints
- Non-digital advertising touchpoints
- Age of consumers in Poland
- Gender of consumers in Poland
- Level of education in Poland
- Share of consumers in Poland in the high, middle, and low thirds of household gross income
- Type of households in which consumers in Poland live
- Communities where consumers live in Poland
- Accommodation type and home ownership in Poland
- LGBTQ+ status of consumers in Poland
- Most important aspects of life for consumers in Poland
- Top 10 interests of sports fans in Poland
- Top 10 hobbies and leisure activities of sports fans in Poland
- Top 10 sports activities of sports fans in Poland
- Top 10 sports followed by sports fans in Poland
- Pets living with sports fans in Poland
- Agreement with statements in Poland
- The 10 most important issues facing Poland according to sports fans
- Political attitudes of consumers in Poland
- Innovation adopter types based on statements towards innovation by consumers in Poland
- Economic situation in Poland as perceived by sports fans
- Perceived personal economic situation of sports fans
- Agreement with statements regarding economic concerns of sports fans
- Type of media consumers in Poland have been using in the past 4 weeks
- Top 10 social networks used by sports fans
- Top 10 channels where sports fans in Poland remember coming across digital advertising
- Places where consumers in Poland have come across non-digital advertising in the past 4 weeks
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Source: www.bing.com
