Tennis fans in Poland | Consumer Report

Drawing on survey data from the Statista Consumer Insights, this report delivers a detailed understanding of Tennis fans in Poland, from their demographic profile and lifestyle to their consumer behavior and media preferences.

It examines Tennis fans in Poland across Gen Z, Millennials, Gen X, and Baby Boomers, exploring differences in income, household composition, values, hobbies, leisure activities, and sports interests.

To understand how brands can connect with this audience, the report analyzes their media consumption and social media activity across platforms including Instagram, TikTok, YouTube, and Facebook. It also identifies the advertising most likely to get their attention. The findings are benchmarked against the average consumer, helping marketers with audience targeting and media planning.

This consumer profile also investigates how they consume, shop, eat, and drink. Segmentation into heavy and light Tennis fans in Poland provides a more nuanced view of the target group, while benchmarking against the average consumer helps highlight what makes them distinctive. Their concerns around topics such as inflation, healthcare, and housing are covered alongside political attitudes and openness to new products.

All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.

Selected insights about Tennis fans in Poland:
• Master’s degree holders make up a significant share of tennis fans

• High-income households represent a significant share of tennis fans

• Inflation and cost of living concern a notable share of tennis fans, notably higher than the general

• Tennis fans in Poland lean slightly more centrist, with a balanced left and right split

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• Living Situation
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Pets

• Consumer attitudes
• Challenges facing the country
• Politics
• Innovation adoption
• View on the country’s economic situation
• View on personal economic situation
• Economic concerns

• Media usage
• Social media usage
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Age of consumers in Poland
• Gender of consumers in Poland
• Level of education in Poland
• Share of consumers in Poland in the high, middle, and low thirds of household gross income
• Type of households in which consumers in Poland live
• Communities where consumers live in Poland
• Accommodation type and home ownership in Poland
• LGBTQ+ status of consumers in Poland

• Most important aspects of life for consumers in Poland
• Top 10 interests of tennis fans in Poland
• Top 10 hobbies and leisure activities of tennis fans in Poland
• Top 10 sports activities of tennis fans in Poland
• Top 10 sports followed by tennis fans in Poland
• Pets living with tennis fans in Poland

• Agreement with statements in Poland
• The 10 most important issues facing Poland according to tennis fans
• Political attitudes of consumers in Poland
• Innovation adopter types based on statements towards innovation by consumers in Poland
• Economic situation in Poland as perceived by tennis fans
• Perceived personal economic situation of tennis fans
• Agreement with statements regarding economic concerns of tennis fans

• Type of media consumers in Poland have been using in the past 4 weeks
• Top 10 social networks used by tennis fans
• Top 10 channels where tennis fans in Poland remember coming across digital advertising
• Places where consumers in Poland have come across non-digital advertising in the past 4 weeks

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Source: www.bing.com