This report offers the reader a comprehensive overview of winter sports fans in Poland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark winter sports fans in Poland (”target audience”) against the average Polish consumer, labelled as ”all respondents” in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.
Selected insights on target audience: Followers of winter sports in Poland
- Many winter sports fans have a high annual household income
- Tradition has less importance to winter sports fans than to the average consumer
- 25% of winter sports fans are innovators or early adopters of new products
- A relatively high share of winter sports fans think that the economic situation is an issue that needs to be addressed
- 71% of winter sports fans remember seeing ads in video portals
- Life stages
- Gender
- Education
- Income
- Household classification
- Type of community
- Living Situation
- LGBTQ+
- Life values
- Main interests
- Hobbies & leisure activities
- Sport activities
- Sports followed
- Pets
- Consumer attitudes
- Challenges facing the country
- Politics
- Innovation adoption
- View on the country’s economic situation
- View on personal economic situation
- Economic concerns
- Media usage
- Social media usage
- Digital advertising touchpoints
- Non-digital advertising touchpoints
- Age of consumers in Poland
- Gender of consumers in Poland
- Level of education in Poland
- Share of consumers in Poland in the high, middle, and low thirds of household gross income
- Type of households in which consumers in Poland live
- Communities where consumers live in Poland
- Accommodation type and home ownership in Poland
- LGBTQ+ status of consumers in Poland
- Most important aspects of life for consumers in Poland
- Top 10 interests of followers of winter sports in Poland
- Top 10 hobbies and leisure activities of followers of winter sports in Poland
- Top 10 sports activities of followers of winter sports in Poland
- Top 10 sports followed by followers of winter sports in Poland
- Pets living with followers of winter sports in Poland
- Agreement with statements in Poland
- The 10 most important issues facing Poland according to followers of winter sports
- Political attitudes of consumers in Poland
- Innovation adopter types based on statements towards innovation by consumers in Poland
- Economic situation in Poland as percieved by followers of winter sports
- Perceived personal economic situation of followers of winter sports
- Agreement with statements regarding economic concerns of followers of winter sports
- Type of media consumers in Poland have been using in the past 4 weeks
- Top 10 social networks used by followers of winter sports
- Top 10 channels where followers of winter sports in Poland remember coming across digital advertising
- Places where consumers in Poland have come across non-digital advertising in the past 4 weeks
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Source: www.bing.com
